The Cattle Trader’s Secret Formula

The Cattle Trader’s Secret Formula Main Photo

17 May 2022


CEO Jim Schwertner credits the persistent success of Capitol Land & Livestock, longtime middleman of the old-school Texas beef business, to a data-driven algorithm.

Barreling forward at 125 miles an hour in his little red helicopter, Jim Schwertner gazes down upon a kaleidoscope of earth tones, patches in a 20,000-acre quilt. The dark khaki of the cornfields plays off the tawny grazing pastures. Both contrast starkly with the gray mazes of the surrounding subdivisions and the white limestone of empty lots nearby that will soon sprout McMansions and mixed-use developments.

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